100% Signs on as Official Eyewear Sponsor of Monster Energy Supercross
Supercross Media

100% Signs on as Official Eyewear Sponsor of Monster Energy Supercross

AURORA, Ill. (January 23, 2013) – Feld Motor Sports® announced today that 100% has signed on as official eyewear sponsor of Monster Energy AMA Supercross, an FIM World Championship, for the 2013 season.

Entering their first year as the official eyewear sponsor of Monster Energy Supercross, 100% will have a presence at each of the 16 Feld Motor Sports-produced races and will provide race support and hospitality to its fans.

The 100% brand has been an iconic part of motocross and supercross for more than 30 years and will introduce an all-new premium line of products to its loyal fans that are designed specifically for motocross. Earlier this month, 100% unveiled their line of products that will be on-site at each Monster Energy Supercross race.

Ludo Boinnard of 100% said, "We are so excited to be partnering with the most successful championship in the world. Thirty years ago our logo was visible on all the biggest stars of supercross, and now we are very happy to be supporting the sport alongside our exclusive distributor Parts Unlimited."

"We are excited to welcome 100% to the Monster Energy AMA Supercross, an FIM World Championship, in 2013," said Dave Muye, senior director strategic alliances, Feld Motor Sports. "While this is their first year as the official eyewear, the brand has been involved with supercross since the early ‘80s and has played an integral role with some of the sport’s top riders and teams."

Supercross LIVE!® is back in 2013 with a three-hour mid-raceday program from 2:00 – 5:00 p.m. local time. Hosts, Jim Holley, a former World Supercross Champion, and Kevin Barnett, a former member of the U.S. Men’s Olympic Volleyball Team and professional broadcaster, will provide in-depth analysis of the afternoon’s practice and qualifying sessions as the riders and teams prepare for the night racing, in addition to interviews and behind-the-scenes coverage. As the only place to follow live practice and qualifying coverage from Monster Energy Supercross, Supercross LIVE! provides fans with an inside perspective before the gate drops on the night’s qualifying and Main Events.  Additionally, there will be video snippets made available throughout the race day that can be viewed on www.SupercrossOnline.com, the official website of Monster Energy Supercross, or the YouTube Channel www.YouTube.com/SupercrossLive. To access the live streaming broadcasts, go to www.SupercrossOnline.com/SupercrossLive or subscribe to the Supercross LIVE! streaming channel at http://new.LiveStream.com/Supercrosslive.

For more information on the Monster Energy AMA Supercross, an FIM World Championship, please log on to www.SupercrossOnline.com, the official website of Monster Energy Supercross. For all media requests, please contact Denny Hartwig dhartwig@feldinc.com or 630-566-6305. To follow Monster Energy Supercross on Facebook and Twitter, log on to http://www.facebook.com/supercrosslive and http://twitter.com/supercrosslive.

About Feld Motor Sports®
Feld Motor Sports®, Inc. is the world leader in specialized arena and stadium-based motor sports entertainment.  Feld Motor Sports, Inc. productions include Advance Auto Parts Monster Jam®, Monster Energy Supercross, AMSOIL Arenacross, Monster Energy Cup, Nuclear Cowboyz®, and IHRA® Nitro Jam®.  Feld Motor Sports, Inc. is a division of Feld Entertainment, the world’s largest producer of live family entertainment.  For more information on Feld Entertainment, visit www.feldentertainment.com.

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