Traxxas Signs on as Official and Exclusive Hobby Class Radio Control Sponsor for the 2012 Monster Energy Cup

AURORA, Ill. (October 17, 2012) – Feld Motor Sports^® announced today that Traxxas, the fastest name in radio control, has signed on as the official and exclusive hobby class radio control sponsor of the 2012 Monster Energy Cup that takes place at Sam Boyd Stadium on Saturday, October 20.

The 2012 Monster Energy Cup marks Traxxas’ first year as the official and exclusive hobby class radio control sponsor. Traxxas has also been the official and exclusive hobby class radio control sponsor of the Monster Energy Supercross, an FIM World Championship, as well as Advance Auto Parts Monster Jam^® since 2011. Also, with Traxxas’ commitment to this year’s Monster Energy Cup, for the first time ever, the Traxxas Scoring Tower will provide the riders and fans with the ability to track their positions during the races.

“The Monster Energy Cup is a great opportunity for Traxxas and we are excited to participate, not only as a sponsor, but as tremendous fans of the sport,” said Mike Jenkins, President of Traxxas. “Traxxas radio controlled models are such a great fit for the competition, performance, and lifestyle that are part of the Monster Energy Cup experience. The Traxxas team will be there in force so everyone can check out the high-flying product demos as well as test their own driving skills on our Try-Me-Track.”

Traxxas’ presence will also be known throughout the pit party on the day of the Monster Energy Cup. Their products, specialists and demonstrators will be on-site as well as their interactive try-me-track at their display for the thousands of fans.

“Feld Motor Sports is very pleased to have Traxxas as a sponsor for the 2012 Monster Energy Cup,” said Dave Prater, director of the Monster Energy Cup. “With their continued commitment with Monster Energy Supercross and Advance Auto Parts Monster Jam we are extremely pleased to have them on board for this prestigious event.” 

Traxxas is the fastest name in radio control and builds the fastest Ready-To-Race^® R/C models in the world. Its fastest cars and trucks can top 70mph, with powerful nitro-burning 2-stroke engines and state-of-the-art brushless electric motors. Traxxas models are sold in hobby stores worldwide and online at Traxxas.com.

The 2012 Monster Energy Cup features an all-new track design inspired by five-time Supercross Class Champion Ricky Carmichael. The Carmichael-inspired track design will consist of supercross and motocross obstacles unlike any other racetrack design in the world. New to this year’s track will be a 200’ banked sweeping turn that will be built in the stands, two 11 rider starting gates split by 220’ before they converge at the apex of the 300’ start straight and the joker lane that riders will have to race through at least once during laps 2-10. After racing through these sections of the track, fans will be treated to equally exciting racing lanes that are built into the Monster Energy Fan Zone, which is located outside of the stadium. The Monster Energy Cup posts a $250,000 purse with the winner walking away with a $100,000 check, and any rider that wins all three Main Events will take home $1 million. 

For more information on the Monster Energy Cup, log on to www.SupercrossOnline.com.  For all media requests, please contact Denny Hartwig dhartwig@feldinc.com or 630-566-6305. To follow the Monster Energy Cup on Facebook and Twitter, log on to www.Facebook.com/VegasMECup and www.Twitter.com/VegasMECup.

Tickets for the 2012 Monster Energy Cup can be purchased at the Thomas & Mack Center Box Office, UNLVtickets outlets, online at www.UNLVtickets.com, www.MonsterEnergyCup.com,  or by phone at (702) 739-FANS. Tickets will be available at the Sam Boyd Stadium Box Office on the day of the event only.

About Traxxas

Traxxas was founded in 1986, and is the innovator of “ready to run” (RTR) radio-controlled models. Before the company popularized the concept, the radio-controlled hobby was built around kits that required assembly and painting, and did not include all the electronics required to operate them. Traxxas changed all that by offering professionally assembled models with the hobby-class performance of kits. Since then, “RTR” models have become the industry standard. Traxxas takes the concept further with “Ready-To-Race^®,” and offers the fastest, most complete, highest-performance RTR models available. 

About Feld Motor Sports^®

Feld Motor Sports^®, Inc. is the world leader in specialized arena and stadium-based motor sports entertainment.  Feld Motor Sports, Inc. productions include Advance Auto Parts Monster Jam^®, Monster Energy Supercross, AMA Arenacross Series, Nuclear Cowboyz^®, and IHRA^® Nitro Jam^®.  Feld Motor Sports, Inc. is a division of Feld Entertainment, the world’s largest producer of live family entertainment.  For more information on Feld Entertainment, visit www.feldentertainment.com.