Falken Tire Signs on as Exclusive Passenger/Truck Tire Manufacturer of the Monster Energy Cup

AURORA, Ill. (October 8, 2012) – Feld Motor Sports^® announced today that Falken Tire, based in Rancho Cucamonga, Calif., has signed on as the exclusive passenger/truck tire manufacturer for the 2012 Monster Energy Cup taking place at Sam Boyd Stadium on Saturday, October 20.

The 2012 Monster Energy Cup marks Falken Tire’s first year as the exclusive passenger/truck tire manufacturer for this one-of-a-kind event. Falken Tire has been a strong supporter of Monster Energy AMA Supercross, an FIM World Championship since 2011 and will continue their support into the 2013 season.

“Falken is proud to be named The Official Passenger/Truck Tire Manufacturer of the 2012 Monster Energy Cup and to support Ryan Villopoto as he makes his return to defend his championship,” said Jonathon Bradford, supervisor of motor sports. ”We look forward to exposing our line of products to the thousands of truck owners who understand and demand real world all-terrain capability. The supercross community has welcomed us with open arms and we are proud to continue to support such an amazing sport and event.”

During the pit party festivities, Falken Tire specialists will be on-hand to showcase their highly acclaimed innovative product line for the thousands of fans in attendance. Falken Tire will also be featured during the live SPEED TV broadcast of the Monster Energy Cup.

“We are very happy to have Falken Tire as the exclusive passenger/truck tire manufacturer of the 2012 Monster Energy Cup,” said Todd Jendro, vice president of two wheel operations, Feld Motor Sports. “Their ongoing support of supercross and now the Monster Energy Cup validates their dedication to producing and showcasing the best passenger/truck tires on the market to thousands of fans.”

The 2012 Monster Energy Cup features an all-new track design inspired by five-time Supercross Class Champion Ricky Carmichael. The Carmichael-inspired track design will consist of supercross and motocross obstacles unlike any other racetrack design in the world. New to this year’s track will be a 200’ banked sweeping turn that will be built in the stands, two 11 rider starting gates split by 220’ before they converge at the apex of the 300’ start straight and the joker lane that riders will have to race through at least once during laps 2-10. After racing through these sections of the track, fans will be treated to equally exciting racing lanes that are built into the Monster Energy Fan Zone, which is located outside of the stadium. The Monster Energy Cup posts a $250,000 purse with the winner walking away with a $100,000 check, and any rider that wins all three Main Events will take home $1 million. 

For more information on the Monster Energy Cup, log on to www.monsterenergycup.com/.  For all media requests, please contact Denny Hartwig dhartwig@feldinc.com or 630-566-6305. To follow the Monster Energy Cup on Facebook and Twitter, log on to www.Facebook.com/VegasMECup and www.Twitter.com/VegasMECup.

Tickets for the 2012 Monster Energy Cup can be purchased at the Thomas & Mack Center Box Office, UNLVtickets outlets, online at www.UNLVtickets.com, www.MonsterEnergyCup.com,  or by phone at (702) 739-FANS. Tickets will be available at the Sam Boyd Stadium Box Office on the day of the event only.

About Falken Tire

Falken Tire Corporation, based in Rancho Cucamonga, California, was introduced to the North American market in 1985.  Falken focus on UHP (Ultra High Performance) products and utilizes pro drifting and American LeMans race programs to further develop, improve and market passenger vehicle products for worldwide distribution.  For more information, visit Falken Tire’s website at www.falkentire.com and its enthusiast site at www.wegetyougoing.com.

About Feld Motor Sports^®

Feld Motor Sports^®, Inc. is the world leader in specialized arena and stadium-based motor sports entertainment.  Feld Motor Sports, Inc. productions include Advance Auto Parts Monster Jam^®, Monster Energy Supercross, AMA Arenacross Series, Nuclear Cowboyz^®, and IHRA^® Nitro Jam^®.  Feld Motor Sports, Inc. is a division of Feld Entertainment, the world’s largest producer of live family entertainment.  For more information on Feld Entertainment, visit www.feldentertainment.com.