AMSOIL® Signs on as Official and Exclusive Oil of the 2012 Monster Energy Cup
AURORA, Ill. (September 13, 2012) – Feld Motor Sports® announced today that AMSOIL®, based in Superior, Wis., signed on to be the official and exclusive oil of the 2012 Monster Energy Cup, which takes place at Sam Boyd Stadium on Saturday, October 20.
The 2012 Monster Energy Cup marks AMSOIL's first year as the official oil of the lucrative event, which posts a purse of $1 million. AMSOIL, an industry leader in synthetic lubrication technology, first began sponsoring motorcycle racing in 1999 and currently serves as the official and exclusive oil of the widely popular Monster Energy AMA Supercross, an FIM World Championship, and the AMA Arenacross Series.
“Partnering up with the Monster Energy Cup is a great opportunity for AMSOIL,” said AMSOIL Race Program Manager Jeremy Meyer. “It is a high-level production and perfect tie-in to our on-going partnerships with Feld Motor Sports in both supercross and arenacross.”
In addition to signing on as the official and exclusive oil of the Monster Energy Cup, AMSOIL steps in as the name-in-title sponsor for the “AMSOIL Mechanics Area”, a highly visible track feature that allows mechanics to communicate with riders during each lap.
During the pit party festivities, AMSOIL specialists will be on-hand showcasing their industry-leading lubricants and interactive displays to the thousands of fans. AMSOIL's current product line will also be featured during the live SPEED TV broadcast of the Monster Energy Cup.
“We are excited to welcome AMSOIL as the official and exclusive oil partner of the Monster Energy Cup,” said Todd Jendro, vice president of two-wheel operations, Feld Motor Sports. “Their emerging commitment to world of motorcycle racing continues to evolve and we are honored to have them part of this prestigious event.”
AMSOIL's rich heritage can be traced back nearly 40 years ago when their products first hit the shelves. Since then, their synthetic lubricants have stretched the limits of lubrication science and redefined the performance potential of all modern machinery and engines. All AMSOIL products are now distributed worldwide.
The 2012 Monster Energy Cup features an all-new track design inspired by five-time Supercross Class Champion Ricky Carmichael. The Carmichael-inspired track design will consist of supercross and motocross obstacles unlike any other racetrack design in the world. More than 200' of the track will be built into the grandstands, and the riders exit the stadium and race through the Monster Energy Fan Zone outside of the stadium and through the pit area before they catapult back into the stadium. The Monster Energy Cup posts a $250,000 purse with the winner walking away with a $100,000 check, and any rider that wins all three Main Events will take home $1 million.
For more information on the Monster Energy Cup, log on to www.SupercrossOnline.com. For all media requests, please contact Denny Hartwig dhartwig@feldinc.com or 630-566-6305. To follow the Monster Energy Cup on Facebook and Twitter, log on to www.Facebook.com/VegasMECup and www.Twitter.com/VegasMECup.
Tickets for the 2012 Monster Energy Cup can be purchased at the Thomas & Mack Center Box Office, UNLVtickets outlets, online at www.UNLVtickets.com, www.MonsterEnergyCup.com, or by phone at (702) 739-FANS. Tickets will be available at the Sam Boyd Stadium Box Office on the day of the event only.
About AMSOIL®
AMSOIL® manufactures premium synthetic lubricants for automotive, marine, power sports and recreational two-stroke and four-stroke applications... and for the vehicles that tow them, for longer equipment life, maximum power, and optimal all weather performance. Tested and proven for over 35 years and billions of miles of service. The original synthetic motor oil. For more information on AMSOIL, visit www.amsoil.com.
About Feld Motor Sports®
Feld Motor Sports®, Inc. is the world leader in specialized arena and stadium-based motor sports entertainment. Feld Motor Sports, Inc. productions include Advance Auto Parts Monster Jam®, Monster Energy Supercross, AMA Arenacross Series, Nuclear Cowboyz®, and IHRA® Nitro Jam®. Feld Motor Sports, Inc. is a division of Feld Entertainment, the world's largest producer of live family entertainment. For more information on Feld Entertainment, visit www.feldentertainment.com.